Project Director at Affective for the past seven years, Ayach Saibi helps advertisers create links with their target audiences through collections of sustainable and desirable objects, a way for the agency’s clients to shine in terms of image in a different way. A specialist in lifestyle projects, he is piloting the RATP LA LIGNE project, launched in 2019 to mark the 70th anniversary of the RATP.
Ayach Saibi EN
