In the fields of perfumery and cosmetics, wines and spirits, delicatessen and fashion, thinking about uses is becoming central to sustainable innovation and eco-design strategies. To what extent is luxury capable of reinventing itself to meet the new demands of environmental transition? How can we “break the codes”? Consignments, recharging, reuse: what if all these systems became the new norm for luxury? And how can last-mile marketing solutions nurture and translate this reflection on the future of a sector keen to improve its circularity? In an ever-tightening regulatory environment, compliance should not be the finishing line, but rather the starting point for building a more sustainable future. So, what about environmental excellence in the luxury sector today? Here are some answers.