Anticipating the regulatory framework for EPR of professional packaging, Iconogreen’s mission since 2019 has been to ensure – thanks to its network of players in the social and solidarity economy (SSE) – the collection, sorting and processing of POP waste. In this case, make-up cassettes, with full traceability (carbon and operational). Iconogreen was thus able to set up a circular economy loop by reusing and recycling used cassettes.