The 2FPCO, Fédération Française des Professionnels de la Communication par l’Objet, presents the Guide to Responsible Promotional Gifts and Garments, providing tools, studies and figures to help companies make choices in line with their CSR commitments. Discover...
This was the challenge taken up by RATP, in collaboration with Affective, a strategic and creative agency dedicated to branded objects. Together, they have created RATP La Ligne, a daughter brand that reinvents the iconic visual codes of the Paris metro into everyday...
The Covid health crisis, which brought the events industry to a sudden standstill for many months, nevertheless enabled its players to initiate, pursue or reinforce in-depth reflection on the sector’s environmental issues and challenges. For some, it was also an...
We live in a time of great contradiction. We demand traceability, low-impact marketing products (point-of-sale advertising, printed matter, media objects, packaging), less transport… But the extra cost of local production is sometimes used as an argument to...
