With the recent entry into force of European regulations linked to the Green Deal, all POS con-cepts have to be rethought to comply with the new environmental rules. In addition to the 3Rs (Reduction of materials, Reuse and Recycling), modularity and reduction of the carbon footprint are now the fundamental principles of eco-design for POP displays, while preserving their func-tionality and creativity. In this workshop, you’ll learn from success stories how brands are ap-proaching the ecological transition in their point-of-sale communications, and gain valuable in-sights into the challenges they face and effective solutions.
