From Hermès to Apple, via Benetton, Harley Davidson and McDonald’s, color has been one of the keys to their success. And it still is… Drawing on scientific studies, designer Jean-Gabriel Causse will show you just how much color influences our perceptions...
During this keynote, Leo van de Polder, Global Development Director of SHOP!, the global retail association, will present his analysis of the physical retail market, from the point of view of retailers but also point-of-sale strategies. He will show the mechanisms...
Despite the explosion of e-commerce in recent years, almost 80% of purchases are still made in-store. On the other hand, purchasing decisions are increasingly being made digitally. Against this backdrop, the role and value of the physical outlet are changing: we now...
Today’s consumers are saturated with advertising messages, and are increasingly developing a form of resistance to traditional channels (especially television). Advertisers, for their part, are faced with rising digital advertising costs, a market of...
