A native of Auvergne and part-time Parisian with a passion for communications, marketing and business, Charles-Edouard Henry has been Sales and Marketing Director at Siman Marketing Direct for almost 10 years, where he puts his strategic vision into practice. He is the privileged contact for Siman’s multi-sector key account customers, for whom he creates ultra-personalized direct marketing campaigns, Web-to-print marketing portals and cross-media scenarios. One phrase sums up his vision of marketing: “Communicate less, but better!”