Claudia Rivinius is Marketing Director at STI Group and an expert in du-rable packaging and POS. An active member of a circular innovation project, she co-developed the Sustainability Scorecard, a tool for assessing and optimizing the sustainability of packaging and POP. She or-ganizes workshops on sustainability, shopper activation and retail trends, collaborates with GS1 Germany and supports start-ups. With 30 years’ experience, it stimulates shopper engagement while promoting sustainable growth for brands.