Leo van de Polder has over 40 years Retail Marketing, Communication and Design experience on an international level. Leo have worked for many retailers (department stores, chain stores, specialty store and family-owned stores), international brands (CPG) and creative agencies in the sectors food and nonfood retail but always, within the disciplines branding, marketing, communication and design. Since 2011, Leo van de Polder is Global Development director for Shop!, a member based not for profit trade association focusing on enhancing retail environments and experience with the head office in the USA. Shop! is a global organization with 14 offices, from all continents and active in 25 countries and represents over a 1000 member companies worldwide. Leo’s starring role in Shop! is connecting, building relationships, delivering expertise to people, companies and the Shop! POPAI countries worldwide, to be successful in In-store retail.