Rémi Laffaille has over 10 years’ experience in the pharmaceutical industry, particularly in parapharmacy, during which time he has held various marketing and sales positions, mainly in trade marketing. At Laboratoires Mayoly Spindler, his mission is to match brand activation strategy to the shopper journey, by multiplying points of contact and explaining the benefits of different products for each consumer need, to ultimately facilitate the purchase decision at the point of sale. A process in which merchandising is key.
Rémi Laffaille EN
