It’s a losing battle for a French manufacturer to compete on price with a foreign competitor. It’s true that “made in France” is an asset – our customers are very sensitive to the origin of their products and the components that go into them –...
The Confédération des Buralistes is the only professional organization representing 23,000 tobacconists. It supports a network of retailers welcoming 10 million customers every day, throughout France. To meet the needs of their customers, each of these outlets must...
How do you design a unique space that embodies a brand’s identity, while integrating material innovations? Through this workshop, immerse yourself in the Goutal Saint-Sulpice boutique project, driven by a close collaboration between the brand, the Apanache...
With the recent entry into force of European regulations linked to the Green Deal, all POS con-cepts have to be rethought to comply with the new environmental rules. In addition to the 3Rs (Reduction of materials, Reuse and Recycling), modularity and reduction of the...
To meet the needs of the press area for the Paris 2024 Olympic Games, set up at the Carreau du Temple, event communications agency Hopscotch specified the use of a brand-new stand structure system designed by French company Procédés Chénel. Called Infrasystem, this...
