At a time when consumers are looking for unique, memorable experiences, experiential marketing at the point of sale is an essential lever. Not only does it create a bond with shoppers, but it also strengthens relationships with retailers and helps them stand out in a competitive environment. This conference invites you to explore the activation, engagement and conversion levers essential to optimizing the impact of brands at the point of sale. The opportunity to share a concrete and inspiring vision of experiential marketing with Léa Bonnenfant, Manager Shopper Activation GMS at Coca-Cola Europacific Partners, Vincent Panneels, Retail Influencer, and Camille Philippe, Marketing Director at STRADA Marketing, an operational marketing agency. A unique opportunity to discover how current trends and innovations are redefining customer relations and boosting sales performance at the point of sale.
