Large-format displays and visual communication are essential tools, but how can visibility be reconciled with environmental responsibility? Today, brands, agencies and retailers are looking for concrete solutions to reduce the impact of their media and anticipate...
Real estate agency network IAD France has collaborated with Ballard Conseil to equip its real estate agents with branded outfits and media objects featuring the IAD logo, reinforcing their visibility and professional image. This collaboration has resulted in a...
A case study in the transformation of communications purchasing, presented by Jean-Gaël Montarnal (Sobery) and Julie Tranquille (SARPI-VEOLIA). This workshop will show how a European leader in waste treatment digitized and standardized its communications purchasing,...
In the wake of the exceptional emergence of generative AI, applications of artificial intelligence in retail are proliferating. Advanced analysis and machine learning are strategic levers that brands and chains are seeking to activate, mainly in e-commerce. But AI is...
In recent years, consumer expectations of the experience offered in physical retail outlets have evolved significantly. In this context, the rise of new technologies and digital platforms has created both opportunities and challenges. Today, it’s clear that...
