In the wake of the exceptional emergence of generative AI, applications of artificial intelligence in retail are proliferating. Advanced analysis and machine learning are strategic levers that brands and chains are seeking to activate, mainly in e-commerce. But AI is also beginning to prove its worth in the tile sector. Inventory optimization and sales forecasting, store layout (analysis of customer movements and paths, product positioning, identification of customer service needs, queue management), sales assistance and personalization of the customer experience (analysis of emotions, personalized advice and recommendation of complementary products), optimization of ancillary tasks (restocking, detection of shelf shortages or cleanliness problems): AI can be a powerful tool for transforming sales performance… provided it is trained on rich, healthy and well-organized databases (customer, product, sales, network). This is an essential prerequisite before AI is put on the shelves.
