At a time when consumers are looking for unique, memorable experiences, experiential marketing at the point of sale is an essential lever. Not only does it create a bond with shoppers, but it also strengthens relationships with retailers and helps them stand out in a...
Despite the explosion of e-commerce in recent years, almost 80% of purchases are still made in-store. On the other hand, purchasing decisions are increasingly being made digitally. Against this backdrop, the role and value of the physical outlet are changing: we now...
By 2027, the European market for retail media is set to reach 27 billion euros. A figure that illustrates the frenzy that is gripping brands, attracted by the ultra-fine audience of retailers who, for their part, are finding a growth driver with spectacularly higher...
A few years ago, simply stating at the bottom of a brochure that it had been printed on paper sourced from sustainably managed forests might have been enough to make you a virtuous player in sustainable development. Not anymore. Whether it’s for POS, retail...
Today’s consumers are saturated with advertising messages, and are increasingly developing a form of resistance to traditional channels (especially television). Advertisers, for their part, are faced with rising digital advertising costs, a market of...
