Since January 1, 2025, extended producer responsibility for industrial and commercial packaging (EPR EIC) has been fully applicable in France. Driven by the AGEC law (Anti-Waste for a Circular Economy), EPR EIC covers primary, secondary and tertiary packaging: drums, crates, crates, cardboard, film, drums, pallets… and point-of-sale advertising! All materials are involved – cardboard, wood, plastics, glass, steel, aluminum – with the aim of encouraging reuse and recycling. In the retail sector, the consequences are extremely significant, and the entire industry is concerned: brands, retailers, suppliers of POP solutions… and consumers! Developing solutions to change consumption patterns and in-store product promotion is essential. But so is building the right message for shoppers, and analyzing their understanding of the message and the offer. The Les Agitateurs collective and its speakers will give you the keys to understanding all aspects of this industry issue.
