Integrating alternative materials into store signage? That’s the challenge Castorama set itself for its Solférino store. “Castorama’s CSR approach is far-reaching, and goes beyond the choice of product ranges: it also involves recycling, lighting and insulation in stores… Castorama is very challenging in its various departments on this subject, and the Concept Merch division wondered how it could contribute to it on its own scale”, explains Vincent Duretz, Group Manager Concept and Design Merchandising Castorama France. Here, the company presents the fruits of its labors, carried out in collaboration with Riou Solutions. Why rethink POS and ILV materials (CSR issues and environmental impact)? What materials should be used (cardboard, wood, kraft and other alternatives to Forex/PVC)? What are the concrete benefits (ease of installation, optimized costs, improved customer perception)? Find out more about Castorama Solférino’s experience (challenges, solutions and lessons learned), and take advantage of an opportunity for discussion and demonstration (material samples, before/after visuals).
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