With the digital revolution in retailing, the physical point-of-sale must increasingly satisfy and delight shoppers. Despite advanced marketing strategies and retail design concepts, efficiency at the point of sale remains the prerogative of merchandising strategies and implementation (layout, itineraries, point-of-sale displays, theatrical displays, etc.). At the heart of this essential business weapon: the merchandising function. Whether it’s called merchandising or visual merchandising, or whether it’s part of category management, the merchandising function must be given the means to respond to the challenges presented to it by retailers and brands alike. Because when merchandising remains a secondary, tactical function, business always suffers. But how can the merchandising function become a strategic position? What should its scope of action be? And how can it be given the political influence, budgetary and organizational resources it needs to perform? Several major players in the retail sector will be sharing their experience and demonstrating how merchandising can improve the efficiency of the last meter in store.