REP EIC: shopper discourse at the heart of brand issues

Since January 1, 2025, extended producer responsibility for industrial and commercial packaging (EPR EIC) has been fully applicable in France. Driven by the AGEC law (Anti-Waste for a Circular Economy), EPR EIC covers primary, secondary and tertiary packaging: drums,...

The merchandising function: leader in search of influence

With the digital revolution in retailing, the physical point-of-sale must increasingly satisfy and delight shoppers. Despite advanced marketing strategies and retail design concepts, efficiency at the point of sale remains the prerogative of merchandising strategies...

Retail: new reasons to exist

The physical store, once predicted to die in the face of the e-commerce boom, has not disappeared. But it has been transformed, transcending its status as a simple point of sale to become more of a place of experiences. New technologies applied to the world of retail...